RŌSHI Mastercraft is an independent shoe brand for men with a sense of quality, craftsmanship, and character. I founded RŌSHI because I believe in a new form of luxury— Neo Luxury : conscious, contemporary, and fair.

Since my early youth, I've been fascinated by the connection between what we wear and what lies behind it: the craftsmanship, the materials, the history. For me, RŌSHI isn't just a product—it's my expression of personality, responsibility, and sense of style.

A conscious countermovement to mass production

RŌSHI stands for long-lasting, exclusive, limited-edition men's shoes . For men who go their own way – away from logos, trends, and the fast pace of life. For people who value substance, not just aesthetics.

Each pair is crafted in a small, family-run factory in Felgueiras, northern Portugal, using traditional craftsmanship and meticulous attention to detail. Whether Goodyear-welted shoes, sturdy boots, or minimalist loafers, our models are truly handcrafted from carefully selected materials from Europe and Japan.

Craftsmanship, sustainability and design – combined in every shoe

I design each model myself – influenced by classic menswear, vintage Americana, raw denim, Japanese aesthetics, and European craftsmanship. I use only high-quality, tested materials: vegetable-tanned leather, waxed cotton, rare fabrics, and durable VIBRAM soles in leather or natural rubber.

RŌSHI is not a mass-produced product. Our shoes are made-to-order or available in small, ready-to-wear editions – for people who consume consciously and identify with quality, origin, and style.

Exclusivity begins with attitude

I believe true exclusivity doesn't come from high prices or visible logos—but from the dedication with which a product is created. RŌSHI is a statement of individuality, of character—and of a new appreciation for fashion.

My goal is to build a community of conscious consumers who rediscover the value of quality, authenticity and craftsmanship.

Welcome to RŌSHI – where craftsmanship, style and character meet.

Experience handmade men's shoes that are more than just accessories.

Robin Hendrik Lee

Founder & Creative Director